MUSIC & SOUND DESIGN

Produced by Orillo Films ahead of the 2022 Cheltenham Festival, we were set the task of composing a bespoke track and creating the sound design for this ad for Tote Placepot.

The music brief was to take the viewer on a journey – from the misunderstood second place finisher to the excitingly positive way you can turn 2nd to a win. With Ocean’s Eleven thrown in as a reference we knew it needed a rolling bass-line, upbeat, Jazz influenced beat and some cinematic strings!

Sound design was kept to a minimum for this one, adding SFX to graphic moments, the atmospheres of the office and racetrack and a few diegetic actions to highlight key moments. VO’s were processed in a way to convey them coming from an FM radio and all tied together, we’re really pleased with the end result!