Sound Design & Mix for “Legacy Starts Here”, the Sports Direct campaign for Euros 2025, directed by Elliot Simpson.

Keeping energy levels high throughout the soundscape was the name of the game for this project. We wanted to exaggerate the sense of a park game transforming into a high stakes match with crowds of people arriving to see it through.

The music was chosen after picture lock and naturally married up to the structure of the film closely but we added some ebb and flow with the energy of the music. Splitting up the track into stems with ai allowed us to piece together our own arrangement of the music to work perfectly with the energy of the film.