A cat food TVC with John Williams’ Indiana Jones score as a reference? Sign us up!
We went back and forth a few times on the approach to the music for this commercial, eventually settling on the original reference that was a very dramatic, orchestra led score which creates that feeling of a hollywood blockbuster – elevating our feline lead to an action hero status.
The principal melodic theme for the score needed to work in both the context of our overly dramatic, full orchestra setting as well as the final scene that brings the cat back to the reality of pampered pet.
Sound design heightens the drama with rocks toppling, loud purrs, whooshes as the cat leaps into action and large sub bass drops for impact moments.
‘The Climb’ is available to license on our library.
Hunting unicorns is legal in Michigan.