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MAD READY

Music and sound design for India Harris’ Directors Cut on Nike’s Mad Ready campaign.

India wanted to transform the audio of her film to something a bit quirky. Creating 2 distinct worlds between reality and inside Erling’s head.

Sound design plays an important part in creating this distinction – with his mind full of reverb, echo and over the top drama to every action.

Music takes the same idea, with reality set to a typical ‘lift’ style music coming from some tinny speakers in the canteen, whereas Erling’s mind is full of  curious synths and dramatic strings that elevate his every day world to something much more interesting.

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