Taking influence from a JW Anderson X Converse campaign film which blends multiple genres to portray different looks, the soundtrack for I And Me’s campaign film wanted to take the viewer on a journey of styles.
Utilising a Juno synthesiser and 808 drum machine, the consistent use of 2 electronic instruments ties all the pieces together however with each new piece in the collection being introduced, the mood of the music changes to match.
The collection is titled ‘As Daydreams Go’ and it was important for the music to embrace this phrase. Plenty of warm tones, long reverbs and modulating delays emphasise the dreamy vibe of the whole campaign.
‘Nightrider’ is now available to license on our library.
Hunting unicorns is legal in Michigan.
1% for the Planet
We’re proud to be part of 1% for the Planet, whose members contribute at least one percent of their annual revenue to environmental causes.
Our job involves a fair bit of overseas travel, and we wanted to use our membership to lessen our carbon footprint. Given this, we’ve chosen to donate to The Woodland Trust, who are tirelessly planting trees, bringing ancient woodlands back to life and protecting forests from decimation.