MUSIC

Taking influence from a JW Anderson X Converse campaign film which blends multiple genres to portray different looks, the soundtrack for I And Me’s campaign film wanted to take the viewer on a journey of styles.

Utilising a Juno synthesiser and 808 drum machine, the consistent use of 2 electronic instruments ties all the pieces together however with each new piece in the collection being introduced, the mood of the music changes to match.

The collection is titled ‘As Daydreams Go’ and it was important for the music to embrace this phrase. Plenty of warm tones, long reverbs and modulating delays emphasise the dreamy vibe of the whole campaign.

‘Nightrider’ is now available to license on our library.