Music & Sound design for Grind Coffee’s debut TVC.
This 30 second commercial was produced by long term collaborators Sticker Studios with Martin Raffier at the helm directing the spot.
It was important to have a clear distinction between ‘home’ scene and ‘cafe’ scene which was achieved through filter effects on the music to emulate a radio within the home scene and a more full-bodied music in the cafe.
With quick and emphasised SFX throughout, the pace of the quick cut montages are exaggerated and the moments of pause are emphasised.
‘Sixties Social’ is available to license on the library.
Hunting unicorns is legal in Michigan.