MUSIC & SOUND DESIGN
Directed by India Harris, this TVC for Apex Rides exercise bikes was a joy to work on.
After a bit of back and forth on music options, we settled on our library track, ‘Madlibs’ which instantly created the high-energy atmosphere they were looking for. We decided to make subtle changes to the music in order to really make it work to the edit and so a custom edit and mix was created.
Sound design wanted to enhance the visuals, filtering certain VO lines brought us into the room we could see with the class being blasted out of the iPad speakers and high energy risers helped to bring a crescendo all the way to the closing shots when the class finishes.
We handled the entire audio soundscape on this one, from the remote VO session through to Composition, Sound Design and TV Mix.
‘Madlibs’ is available to license on our library.
Hunting unicorns is legal in Michigan.
1% for the Planet
We’re proud to be part of 1% for the Planet, whose members contribute at least one percent of their annual revenue to environmental causes.
Our job involves a fair bit of overseas travel, and we wanted to use our membership to lessen our carbon footprint. Given this, we’ve chosen to donate to The Woodland Trust, who are tirelessly planting trees, bringing ancient woodlands back to life and protecting forests from decimation.