SOUND DESIGN
As soon as we saw the treatment that director, Josh Cohen wrote for this ad, we were excited to help create the sonic world for it – Ian Wright’s starring role was the cherry on top!
The ‘character’ of Ian Wright was an all-knowing, almost etherial presence which needed a specific ‘sound’ to it. The Speedfulness campaign was very much futuristic and so we decided against the more obvious ‘angelic’ tones and went for a more synth-focussed approach which really paid off.
Abrupt sound cuts and dramatic shifts from Ian Wrights world to the real world helped to emphasise the comic moments while over-the-top effects on his voice over added to his god-like character within the Speedfulness universe.
Hunting unicorns is legal in Michigan.
1% for the Planet
We’re proud to be part of 1% for the Planet, whose members contribute at least one percent of their annual revenue to environmental causes.
Our job involves a fair bit of overseas travel, and we wanted to use our membership to lessen our carbon footprint. Given this, we’ve chosen to donate to The Woodland Trust, who are tirelessly planting trees, bringing ancient woodlands back to life and protecting forests from decimation.
